Job Aids
I saw that learners were overwhelmed with text-heavy communication. Concerning learning styles, some people didn’t respond well to text-based learning. Using my graphic design background, I began creating infographics and job aids. These were used in conjunction with hands-on training. Now, the learners could use these graphic-based training tools to reinforce and retain their training. These resulted in overall increased learner retention and a measurable increase in sales.
I created this job aid for a sales team to promote a new automotive repair product on a tablet platform. I aimed to make it clear, practical, and easy to use in the field. Since this was a completely new product, no training materials were available. I began with the tablet connected to my car and wrote out the procedures for using the product, a demo path, and selling features.
The job aid included a quick product overview, key benefits, service offerings, pricing, common objections with responses, and an FAQ section. I designed it as a one-page, visually clean format that could be digitally or printed. After reviewing feedback from a few sales reps and making adjustments, I finalized and distributed the aid through our internal sales platform. It quickly became a go-to resource for the team, helping them confidently explain and sell the product.
I created this job aid when it was noted that customers were confused about the difference between markup and margins. This job aid was intended to assist both the sales staff when working with potential customers and be a job aid to help customers when using the software.
This job aid was created to help our sales associates communicate the features and benefits of our software. I worked with the product and marketing teams to identify key points and translated them into a simple, one-page reference. It included core features, customer pain points, and quick talking points. After testing it with a few reps and making tweaks based on their feedback, we rolled it out in sales training and made it available to all sales staff.
I created this job aid to help the sales team handle common customer objections. I gathered real feedback from reps to identify top concerns—such as pricing, features, and competition—and built a simple guide with suggested responses and key product points. After testing and refining it with the team, we rolled it out. It helped the sales staff respond more confidently and consistently in their conversations.
I designed this job aid to help our sales team position the product and deliver consistent customer messaging. I worked with marketing and product teams to define the core value proposition, target audience, and key differentiators. Then, I translated that into simple, customer-focused language and structured it into a quick-reference format. The final version gave reps a straightforward guide on discussing the product and became a go-to resource in sales conversations.
I created this simple job aid to guide our European sales teams through a consistent and effective sales demo path. I outlined a clear, step-by-step flow, from the first introduction, engaging with the customer and moving to highlight key features to addressing typical objections and closing with a call to action. I kept the format clean and easy to follow, making it fun and ensuring it aligned with the European culture.
